How We Build Hit Hyper-Casual Games | DreamForge Games

How We Build Hit Hyper-Casual Games (Behind the Scenes at DreamForge Games)

Published: November 2, 2025 · Category: Development

Why hyper-casual?

Hyper-casual games are simple, addictive, and fast to develop — a perfect fit for teams that want rapid testing and scalable user acquisition. At DreamForge Games, we focus on mechanics that are easy to learn but hard to master, making them ideal for mass audiences.

Our 6-step development process

1. Idea & market research: Shortlist 5–10 mechanics based on trends and competitor analysis.
2. Rapid prototype: Build a playable prototype in Unity within 3–7 days to test core fun.
3. Playtest & metrics: Collect retention, session length, and conversion data from test users.
4. Polish & art pass: Apply micro-polish, UI, and sound design to increase retention.
5. Monetization integration: Implement rewarded ads, interstitials, and IAP where appropriate.
6. Soft launch & scale: Soft launch in select regions, iterate, then scale UA (user acquisition).

Key metrics we track

• D1/D7 retention — measures early engagement
• Average session length — indicates how long players play per session
• Ad eCPM & ARPDAU — critical for ad-first business models
• Conversion rate (for IAP flows)

Tips for indie developers

Want to build a hyper-casual game? Start small, iterate quickly, and test with real users. Ship prototypes frequently — the best ideas come from measured player feedback, not assumptions.

• Keep core mechanics focused — trim extra features.
• Use analytics from day one (Unity Analytics, Firebase).
• Prioritize visual clarity and micro-feedback (particles, sounds).

Interested in partnering with DreamForge Games or publishing your title? Contact our team to discuss production, publishing, and UA support.

Tags: hyper casual, game development, mobile games, DreamForge